Business Opportunities
Did you know you can be seen by and sell to diverse consumers who are armed with buying power at the LA County Fair?
- The LA County Fair is ranked among the top fairs in the nation
- Surveys indicate that shopping ranks high in guest satisfaction and is a top influencer to come to the Fair
- The average household income for LA County Fair guests is $80,017
Did you know you can be seen by and sell to diverse consumers who are armed with buying power at the LA County Fair?
- Standard electricity – 110 Volt, 20 AMP
- Pipe and drape for indoor locations; canopies for most outdoor locations
- Staff admission and parking passes
- Company name and booth location listing on LACountyFair.com
APPLICATION WILL BE AVAILABLE DECEMBER 2023
FOR COMMERCIAL SALES OPPORTUNITIES:
1101 West McKinley Ave.
Fairplex, CA 91768
Phone: (909) 865-4500
E-mail: commsales@fairplex.com
GENERAL INFORMATION
2023 submission period is now closed
For food vendors, this is a great opportunity to awaken the palates of guests with new menu items or offer enjoyment with their Fairtime favorites. Food is the number one reason people flock to the LA County Fair, to graze and experience more than 300 varieties of national and international culinary choices.
Please use the documents below to get started:
2023 F&B VENDOR APPLICATION
CONTACT
Sherry Flores
LA County Fair
1101 West McKinley Ave.
Fairplex, CA 91768
Email: Sherry.flores@oakviewgroup.com
NEED A PLACE TO STAY?
| Impact | More than 635K Fair guests in 2022 |
| Buyer Power | Average household income of $80K |
| Reach | Guests represent the majority of the SoCal marketplace with 64% residing in LA County |
| Visibility | Impressive $1.5M total media value |
- 59% Female and 41% Male
- 51% Hispanic, 24% Caucasian, 8% Asian American, 7% African American, 6% Bi or Multi Racial, and 5% Other
- 39% (21 – 34 years of age), 23% (35 – 49 years of age), 13% (50 – 59), 10% (18 – 20 years of age), 15% (60+ years of age)
- 14% $75,000 or more
- 19% $50,000 – $74,999
- 20% $25,000 – $49,999
- 18% $25,000 or less
- 64% Los Angeles County
- 18% San Bernardino County
- 8% Riverside County
- 5% Other Counties
- 5% Orange County
- 2022 Average Daily Attendance: 37,353
- 64% Los Angeles County
- 18% San Bernardino County
- 8% Riverside County
- 5% Other Counties
- 5% Orange County
- 2022 Average Daily Attendance: 37,353
- More than 5.6 million page views and 4.5 million unique visitors
- Facebook: 171K likes, 7% increase
- Twitter: 8.3K followers, 5% increase
- Instagram: 73K followers, 142% increase
- Email database of more than 400K subscribers
- 2.8B reach in media for 2022 Fair
- Association with positive community benefit programming (FairKids, CTEC, etc.)
- Public address announcements during your activation at the Fair
- Name recognition in Fair Online Newsroom
- Sponsor press release included in the Fair Online Newsroom
- Mention in Fair press releases showcasing sponsors
- Seven week paid media campaign reaching LA, Inland Empire and Orange County DMAs.
- TV: Broadcast and cable 11.9M IMPS
- Radio: 16.5M IMPS
- Print: 7.8M IMPS
| Programming Integration | Philanthropy, Hospitality & Employee Engagement |
| Exclusive social media opportunities | Category exclusivity |
| Awareness & Visibility | Onsite Activation |
| Public benefit of community program | Premium exhibit space for exhibit engagement |
| Tailored inclusion in advertising, promotion and PR campaigns |
FOR SPONSORSHIP OPPORTUNITIES:
1101 West McKinley Ave.Fairplex, CA 91768 Get Driving Directions Phone: (909) 865-4511 E-mail: sponsorship@fairplex.com
Maps
We offer unparalleled media exposure, reaching more than 20 million active Southern California consumers in the LA DMA. Whether your goal is to increase sales or create a buzz about your brand, the LA County Fair team will create a customized sponsorship program to maximize your return on investment.
| Programming Integration | Philanthropy, Hospitality & Employee Engagement |
| Exclusive social media opportunities | Category exclusivity |
| Awareness & Visibility | Onsite Activation |
| Public benefit of community program | Premium exhibit space for exhibit engagement |
| Tailored inclusion in advertising, promotion and PR campaigns |
FOR SPONSORSHIP OPPORTUNITIES:
For more information regarding sponsorship and mobile weekend marketing, please contact Sponsorship Sales at 909-865-4511 or Sponsorship@Fairplex.com.
Become a Commercial Sales Vendor
*For Food & Beverage vendors, visit the Food & Beverage tab.
General Info
PARTNER MOVE-IN/MOVE-OUT & RE-STOCKING INFORMATION
2024 Partners Manual
Did you know you can be seen by and sell to diverse consumers who are armed with buying power at the LA County Fair?
- The LA County Fair is ranked among the top fairs in the nation
- Surveys indicate that shopping ranks high in guest satisfaction and is a top influencer to come to the Fair
- The average household income for LA County Fair guests is $72,315
- Standard electricity – 110 Volt, 20 AMP
- Pipe and drape for indoor locations; canopies for most outdoor locations
- Staff admission and parking passes
- Company name and booth location listing on LACountyFair.com
FOR COMMERCIAL SALES OPPORTUNITIES:
Lacy Lozano
Phone: (909) 865-4512
E-mail: commsales@fairplex.com
CORPORATE PROGRAMS
Host your company’s picnic at the LA County Fair!
- Price starts at $62 per person
- Exclusive Area for your company
- Delicious All-You-Can-Eat buffet catered prepared and overseen by Executive Chefs
- Optional Ride Package add-on
Pricing and program menu options are subject to change without notice.
2024 LA County Fair Picnic Group Flyer
2024 LA County Fair Picnic Group Menu
For more information call (909) 865-4050 or email groupsales@fairplex.com. Pricing and program menu options are subject to change without notice.
Discount Programs for qualifying Companies
- Offer a FREE benefit to your employees
- Promo code with digital flyer to help you promote the program
- Group Tickets- Purchase 20 or more and save big!
Pricing and program menu options are subject to change without notice.
2024 LA County Fair Picnic Group Flyer
2024 Group Ticket Order Form
For more information call (909) 865-4050 or email groupsales@fairplex.com. Pricing and program menu options are subject to change without notice.
SCHOOL GROUP OPPORTUNITIES
Dr. Laymon Hicks is the author of SIX books, an adjunct professor, a leadership consultant, and a speaker who has spoken to nearly one million people in 47 states. As a sought-after speaker, Dr. Hicks specializes in experiences that challenge his audiences to remove obstacles and better their best.
Learn more at TopYouthSpeakers.com/pr
LEADERSHIP CONFERENCE – $15
- Admission to LA County Fair
- Admission to LA County Fair Leadership Conference
- FREE Bus Parking
- One FREE Chaperone ticket per every 15 students
- FREE weekday return ticket to the LA County Fair
Pricing and program menu options are subject to change without notice.
School Fun Days (Grades 7-12) – $11
- One FREE Chaperone ticket per every 15 students
- Carnival ride packages(special Thursday discount) and food vouchers available as add-on options. Refer to order form for pricing details.
- End the school year with a bang!
Pricing and program menu options are subject to change without notice.
Grad Nite – $19
- Admission to LA County Fair
- Enjoy Grad Nite with your classmates one last time!
- Admission to Grad Nite Dance Party
- FREE Bus Parking
- 1 per 15 FREE Chaperone tickets
- FREE weekday return ticket to the LA County Fair
Unlimited Rides* Package – $39
- Admission to LA County Fair
- Enjoy Grad Nite with your classmates one last time!
- Admission to Grad Nite Dance Party
- FREE Bus Parking
- 1 per 15 FREE Chaperone tickets
- Enjoy Unlimited Rides* on all of your favorite attractions!
- FREE weekday return ticket to the LA County Fair
Dinner Dance and Unlimited Rides* Package – $59
- Admission to LA County Fair
- Enjoy Grad Nite with your classmates one last time!
- Early admission to exclusive Grad Nite Dance Party
- FREE Bus Parking
- 1 per 15 FREE Chaperone tickets
- Enjoy Unlimited Rides* on all of your favorite attractions!
- $20 food voucher
- FREE weekday return ticket to the LA County Fair
*Unlimited rides until 11 p.m.
Pricing and program menu options are subject to change without notice.
Jr. Grad Nite – $19
- Admission to LA County Fair
- Enjoy Grad Nite with your classmates one last time!
- Admission to Jr. High Grad Nite Dance Party
- FREE Bus Parking
- 1 per 15 FREE Chaperone tickets
- FREE weekday return ticket to the LA County Fair
Jr. Grad Nite Unlimited Rides* Package – $39
- Admission to LA County Fair
- Enjoy Grad Nite with your classmates one last time!
- Admission to Jr. High Grad Nite Dance Party
- FREE Bus Parking
- 1 per 15 FREE Chaperone tickets
- Enjoy Unlimited Rides* on all your favorite attractions!
- FREE weekday return ticket to the LA County Fair
Jr. Grad Nite Dinner Dance and Unlimited Rides* Package – $59
- Admission to LA County Fair
- Enjoy Grad Nite with your classmates one last time!
- Early admission to exclusive Jr. High Grad Nite Dance Party
- FREE Bus Parking
- 1 per 15 FREE Chaperone tickets
- Enjoy Unlimited Rides* on all of your favorite attractions!
- $20 food voucher
- FREE weekday return ticket to the LA County Fair
*Unlimited rides until 11 p.m.
Pricing and program menu options are subject to change without notice.
FOR GROUP SALES OPPORTUNITIES:
Paul Valenzuela
Phone: (909) 865-4051
Email: groupsales@fairplex.com
2024 F&B VENDOR APPLICATION
For food vendors, this is a great opportunity to awaken the palates of guests with new menu items or offer enjoyment with their Fairtime favorites. Food is the number one reason people flock to the LA County Fair, to graze and experience more than 300 varieties of national and international culinary choices.
Please use the documents below to get started:
Food & Beverage Minimum Operating Guidelines
Food & Beverage General Information
CONTACT
Sherry Flores
LA County Fair
1101 West McKinley Ave.
Fairplex, CA 91768
Email: Sherry.flores@oakviewgroup.com
Office: (909) 865-4509
Cell: (909) 630-6678
Thank you to our 2024 Sponsors
