- 1101 W. McKinley Ave. , Pomona, CA 91768
- Phone: (909) 623-3111
BECOME A
SPONSOR
See and be seen by more than 1 million guests! Unique packages personalized to the needs of your business.
2022 Theme: Back To Our Roots
| Impact | More than 1.2 million Fair guests in 2019 |
| Buyer Power | Average household income of $73,103. |
| Reach | Centrally located in Southern California, drawing from Los Angeles, Orange, San Bernardino, Riverside and Ventura counties. |
| Visibility | Impressive $2.9 million total media value |
| Quality | Unparalleled attractions received record-high customer satisfaction ratings in 2019. |
| Magnitude | Nearly 250k people served through community benefit programs such as food drives, blood drives and free field trips. |
Demographics
- 59% Female and 41% Male
- 52% Hispanic, 25% Caucasian, 7% Asian American, 6% African American, 4% Bi or Multi Racial, and 6% Other
- 41% (21 - 34 years of age), 23% (35 - 49 years of age), 14% (50 - 59), 12% (18 - 20 years of age), 11% (60+ years of age), average age is 37 years.
Buying Power
- 37% $75,000 or more
- 20% $50,000 - $74,999
- 22% $25,000 - $49,999
- 21% $25,000 or less
Reach
- 63% Los Angeles County
- 20% San Bernardino County
- 8% Riverside County
- 5% Other Counties
- 4% Orange County
- 2019 Average Daily Attendance 65,800
- 2020 projected attendance: 1.3 million guest
Online & Mobile
- More than 5.6 million page views and 4.5 million unique visitors from June –Sept
- Facebook: 175K likes, 7% increase
- Twitter: 8.4K followers, 5% increase
- Instagram: 58K followers, 142% increase
- Email database of more than 400K subscribers
Public Relations
- 5.1 billion reach in media for 2019 Fair
- Major coverage in local, regional and national media across media platforms
- Assist with on-site activation
- Media outreach to extensive list of media contacts in print, broadcast and online
- Inclusion of print and electronic newsletters and sponsor press release in online newsroom
Paid Advertising
- Seven week paid media campaign reaching LA, Inland Empire and Orange CountyDMAs.
- TV: Broadcast and cable
- Radio: Music and talk format and internet radio
- Print: Southern CA Newspaper Group, La Opinion and dozens of ethnic and lifestyle papers
| Brand integration with Fair attraction or program | Digital marketing support |
| Hospitality | Exclusive social media opportunities |
| Category exclusivity | High-profile signage |
| Activation at retail level | Public benefit of community program |
| Premium exhibit space for exhibit engagement | Tailored inclusion in advertising, promotion and PR campaigns |
- Standard electricity - 110 Volt, 20 AMP
- Pipe and drape for indoor locations/ Canopies for most outdoor locations
- Staff admission and parking passes
- Company name and booth location listing on LACountyFair.com
For Sponsorship Opportunities:
1101 West McKinley Ave.
Fairplex, CA 91768
Phone: (909) 865-4511
E-mail: sponsorship@fairplex.com
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