2020 Theme: We Light The Night!


The Numbers


Impact More than 1.2 million Fair guests in 2019
Buyer Power Average household income of $73,103.
Reach Centrally located in Southern California, drawing from Los Angeles, Orange, San Bernardino, Riverside and Ventura counties.
Visibility Impressive $2.9 million total media value
Quality Unparalleled attractions received record-high customer satisfaction ratings in 2019.
Magnitude Nearly 250k people served through community benefit programs such as food drives, blood drives and free field trips.


Audience

Demographics

  • 59% Female and 41% Male
  • 52% Hispanic, 25% Caucasian, 7% Asian American, 6% African American, 4% Bi or Multi Racial, and 6% Other
  • 41% (21 - 34 years of age), 23% (35 - 49 years of age), 14% (50 - 59), 12% (18 - 20 years of age), 11% (60+ years of age), average age is 37 years.

Buying Power

  • 37% $75,000 or more
  • 20% $50,000 - $74,999
  • 22% $25,000 - $49,999
  • 21% $25,000 or less

Reach

  • 63% Los Angeles County
  • 20% San Bernardino County
  • 8% Riverside County
  • 5% Other Counties
  • 4% Orange County
  • 2019 Average Daily Attendance 65,800
  • 2020 projected attendance: 1.3 million guest

Exposure

Online & Mobile


  • More than 5.6 million page views and 4.5 million unique visitors from June –Sept
  • Facebook: 175K likes, 7% increase
  • Twitter: 8.4K followers, 5% increase
  • Instagram: 58K followers, 142% increase
  • Email database of more than 400K subscribers

Public Relations


  • 5.1 billion reach in media for 2019 Fair
  • Major coverage in local, regional and national media across media platforms
  • Assist with on-site activation
  • Media outreach to extensive list of media contacts in print, broadcast and online
  • Inclusion of print and electronic newsletters and sponsor press release in online newsroom

Paid Advertising


  • Seven week paid media campaign reaching LA, Inland Empire and Orange CountyDMAs.
  • TV: Broadcast and cable
  • Radio: Music and talk format and internet radio
  • Print: Southern CA Newspaper Group, La Opinion and dozens of ethnic and lifestyle papers

Sponsorship Opportunity


Brand integration with Fair attraction or program Digital marketing support
Hospitality Exclusive social media opportunities
Category exclusivity High-profile signage
Activation at retail level Public benefit of community program
Premium exhibit space for exhibit engagement Tailored inclusion in advertising, promotion and PR campaigns

Booth Space Includes:

  • Standard electricity - 110 Volt, 20 AMP
  • Pipe and drape for indoor locations/ Canopies for most outdoor locations
  • Staff admission and parking passes
  • Company name and booth location listing on LACountyFair.com

Move In/Out Information:

Coming Soon

Frequently Asked Questions