There is no more recognizable icon for Route 66 than the black and white shield surrounding two numbers. In his art work, Froschauer explores symbols and alter them to discover new ways of interpreting their meaning. His first piece “The Mother Road” is a 12’ tall guide post that presents various roles that Route 66 has had over the years. We might think of it as a highway to travel on for vacation or for a salesman making their way from one town to another, but the truth is that over its history, depending on who you are and where you were going or what you were leaving behind, Route 66 has had many different meanings and served its travelers in many different ways.
Along one wall you’ll find “You Are…” which might at first glance look like a big warning since it’s made up of signs that would normally say “Do Not Enter.” These signs are repurposed and instead communicating positive affirmations, which prompt viewers to reexamine them and ultimately encourage us to do the same with other elements we might find throughout your environment. On the other we find an interstate and highway sign that are originally designed to provide information to reach a destination, however they have been repurposed as reassuring reminders about being present where you are.
At times, we understand something to mean one thing, but it could actually be communicating something very different to someone else and all depending on that individual’s perspective and experiences. As it relates to Route 66 and this exhibition, it is important to evaluate the history of our country and reach a conclusion based on your interpretation from your unique perspective and of course, thorough research.
Scott Froschauer is an experimental artist who lives and works in Los Angeles, and he likes it there. His background consists of a structured education in Engineering, Theoretical Linguistics, Science, Art, Computer Programming and Business along with practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, Venture Capital, Counterfeiting and Breathing. Scott’s work is first and foremost an exploration in emotional connectedness and empathy. He believes that our culture considers being connected to oneself to be a revolutionary act. He attempts to create work that might expose and counteract the constant tides of alienation, judgement and addiction which our culture uses to avoid uncomfortable mental and emotional spaces.
Scott’s “The Word on The Street” series of re-contextualized street signs has been installed in public and private locations and municipal spaces across the country and is currently on display at the Renwick Gallery of The Smithsonian Institution in Washington DC.
It will all be ok in the end... so if it’s not ok now, it’s not over yet.
Scott would like to thank the whole team at The Fairplex for continuing to push forward the role of this great cultural institution.