The Millard Sheets Art Center presents Alt 66
LA County Fair Fine Art Exhibition

Introduction

The Millard Sheets Art Center presents Alt 66, LA County Fair Fine Art Exhibition.

The 2018 exhibition invites guests to experience Route 66 in essence, variations, and abstractions of its history, landmarks and roadside attractions through immersive environments designed by 18 artists from the Greater Los Angeles area.

Alt 66 explores history that is important to understanding the experiences of all travelers at the peak of Route 66’s popularity, with particular attention to Black, Mexican, Asian and other ethnic minority narratives in the U.S. during the twentieth century. Alt 66 will lead visitors to experience the iconic “Mother Road” in a way they never thought possible as they progress from one space to another building new memories along the way. This exhibition will provoke ideas about Route 66 that are seldom or not yet explored through 14 unique installations and will be the next interpretation of the search for our country’s compelling stories of cultural fusion from Chicago to Santa Monica and the 2,448 miles in between and beyond.

Jurors

Irene Tsatsos
Director of Exhibition Programs / Chief Curator
Armory Center for the Arts
www.armoryarts.org

Rebecca Morse
Curator
Los Angeles County Museum of Art
www.lacma.org

Mat Gleason
Owner
Coagula Curatorial
www.coagulacuratorial.com

Artist Bill Page

John Bohn and David Shearer
Phoebe Beasley and Megan Kinney
Seth Pringle
Madi Arnault
Cat Chiu Philips
Fiona Baler and Margo Gutierrez
Marcus Pollitz
Doug Pearsall
Scott Froschauer
Miriam Hellman
Julia Bui and Lethia Cobbs
Tania Alvarez
Erin Adams 

1stPrize - Interstate NOW
Department of Transportation Specification Street Signs

Scott Froschauer – Los Angeles, CA http://www.scottfroschauer.com/


Scott Froschauer - Interstate NOW

There is no more recognizable icon for Route 66 than the black and white shield surrounding two numbers. In his art work, Froschauer explores symbols and alter them to discover new ways of interpreting their meaning. His first piece “The Mother Road” is a 12’ tall guide post that presents various roles that Route 66 has had over the years. We might think of it as a highway to travel on for vacation or for a salesman making their way from one town to another, but the truth is that over its history, depending on who you are and where you were going or what you were leaving behind, Route 66 has had many different meanings and served its travelers in many different ways.

Along one wall you’ll find “You Are…” which might at first glance look like a big warning since it’s made up of signs that would normally say “Do Not Enter.” These signs are repurposed and instead communicating positive affirmations, which prompt viewers to reexamine them and ultimately encourage us to do the same with other elements we might find throughout your environment. On the other we find an interstate and highway sign that are originally designed to provide information to reach a destination, however they have been repurposed as reassuring reminders about being present where you are.

At times, we understand something to mean one thing, but it could actually be communicating something very different to someone else and all depending on that individual’s perspective and experiences. As it relates to Route 66 and this exhibition, it is important to evaluate the history of our country and reach a conclusion based on your interpretation from your unique perspective and of course, thorough research.

Bio
Scott Froschauer is an experimental artist who lives and works in Los Angeles, and he likes it there. His background consists of a structured education in Engineering, Theoretical Linguistics, Science, Art, Computer Programming and Business along with practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, Venture Capital, Counterfeiting and Breathing. Scott’s work is first and foremost an exploration in emotional connectedness and empathy. He believes that our culture considers being connected to oneself to be a revolutionary act. He attempts to create work that might expose and counteract the constant tides of alienation, judgement and addiction which our culture uses to avoid uncomfortable mental and emotional spaces.

Scott’s “The Word on The Street” series of re-contextualized street signs has been installed in public and private locations and municipal spaces across the country and is currently on display at the Renwick Gallery of The Smithsonian Institution in Washington DC.

It will all be ok in the end... so if it’s not ok now, it’s not over yet.
Scott would like to thank the whole team at The Fairplex for continuing to push forward the role of this great cultural institution.

2ndPrize - Plastic Tree Ranch
Plastic bottles, LED lights, other discarded plastic products

Cat Chiu Phillips - San Diego, California http://www.catchiuphillips.com/

Cat Chiu Phillips - Plastic Tree Ranch

Phillips is intrigued with the abundance of outdoor installation works created independently on Route 66. She is drawn to the conviction of the artistic soul in which works are produced for the sake of the creative process or the successful existence of the completed product. Elmer’s Bottle Tree Ranch at Oro Grande/Helendale is an installation work that captures Phillips’ artistic sense and imagination. When Phillips visited the ranch with her daughter the two were enamored by its ingenuity and resourcefulness in using discarded materials. Phillips uses rubbish in creating public works and was truly moved by this outsider art in the Southern California desert.

The project Plastic Tree is homage to Elmer Long’s work in the Mojave Desert. Apart from the project utilizing plastic bottles, the work also creates a dialogue regarding the abundance of consumer products and its inevitability in our culture of consumption. It also draws conversations regarding the environment, conservation, ecology, sustainable resources, and post-consumer product presence.

Bio
Cat Chiu Phillips creates installation work in public spaces often using traditional handicraft methods. By using various found materials, Phillips took interest in discarded items because of their contextual value. Inevitably this has inspired her to create installation and public art projects using various recycled products. Her public art commissions include the San Diego International Airport, Nashville International Airport for Bonnaroo, Riverside Art Museum, Westfield Horton Plaza and UTC in San Diego, City of Pasadena, City of Vista, City of Solana Beach, Las Vegas Arts and Culture Commission, Amelia Island (FL) Travel Commission, Lancaster PA Railway Station, and Atlanta Beltline Project. Phillips has received awards from the California Arts Council, National Endowment for the Arts, and the National Endowment for the Humanities. She has been an educator in the public schools for over 17 years.