Fair Profile

There is something for everyone at LACF. Themed attractions, a carnival midway, concerts, wine tasting, shopping and food. Take your pick.

 

 

 

Overview

The 2014 Los Angeles County Fair will mark the 92nd anniversary of this Southern California family tradition. The event starts Labor Day weekend and runs through the month of September.

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Something for Everyone

Fair has something for everyone — themed attractions, a carnival midway, concerts, FairKids Field Trips, community events, wine tasting, horse racing and lots and lots of shopping and Fair food. Promote your products or services to a diverse audience of more than 1.4 million attendees from all of Southern California. Sponsorship packages are customized to ensure your marketing objectives are met. Become a sponsor today! The Los Angeles County Fair will be held Aug. 29- Sept. 28, 2014. Closed Mondays and Tuesday, expect Labor Day.

2014 LACF
Aug. 29 – Sept. 28, 2014
Hours

Opening Weekend
  1. Friday, Aug. 29 – 3 p.m.-Midnight
  2. Saturday, Aug. 30 – 10 a.m.-Midnight
  3. Sunday, Aug. 31 – 10 a.m.-Midnight
  4. Monday, Sept. 1, Labor Day – 10 a.m.-10 p.m.

    1. CLOSED Mondays and Tuesdays
    2. CLOSED Wednesday, Sept. 3rd
Sept. 4-28
  1. Wednesdays – Noon-10 p.m.
  2. Thursdays – Noon-11 p.m.
  3. Fridays – Noon-Midnight
  4. Saturdays – 10 a.m.-Midnight
  5. Sundays – 10 a.m.-10 p.m.

 

Address
      1. 1101 West McKinley Ave.
      2. Fairplex, CA 91768
      3. Get Driving Directions
      1. Phone: (909) 865-4055
      2. Email: zammit@fairplex.com

Demographics

Whether you want to reach a niche market segment or a mass market, meet your customers at the Los Angeles County Fair where meaningful connections equal measurable results!

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5-year Comparative Attendance

 

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The Los Angeles County Fair offers one-on-one interaction with interested consumers of all ages through high-quality experiential marketing. Our guests are reflective of the highly diverse Southern California marketplace. Through custom programming we have a proven track record of attracting diverse target audiences to the event.

fairprofile_demo2_3Our customers are upwardly mobile with an average household income of over $59,000, exceeding the Los Angeles DMA average of $58,805. Guest spend 36% of monthly entertainment budget at the Fair.

fairprofile_demo4_5 When it comes to promoting the Los Angeles County Fair, we guarantee unparalleled media exposure, reaching more than 20 million active Southern California consumers in the LA DMA. In addition to more than $2.1 million in paid media, the Fair secures added value media and public.

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Online & Mobile

  • More than 17 million page views, 2.1 million visits and 1,328,600 unique visitors in August and September
  • On Facebook, more than 83,000 fans and 26,000 check-ins
  • More than 4,200 followers on Twitter
  • More than 141,000 mobile site visits
  • 24,890 new mobile app downloads (does not include 2012 downloads)
  • An e-mail database of more than 57,000 subscribers
  • Pay-per-click and display online campaigns

Public Relations

In 2013, the LACF media relations program generated more than 300 million media impressions during its 22 day run in newspapers, magazines, TV, radio and web content.

  • LACF was featured in 126 broadcast TV and news segments on local network and independent stations including KABC, KCBS, KNBC, KTTV-Fox, KTLA, KMEX and regional ethnic language programming.
  • LACF was written about in over 740 print news stories from AP to Westways Magazine.
  • We have experienced exponential information growth and exposure (300%) in just the last two years in combined online and print media reporting.
  • Distribution of promoter-created press release to local print and online media on appropriate date timed to event and inclusion in LACF’s online newsroom. LACF’s PR team can assist with creation of press release if needed.
  • LACF PR team will pitch LA general and ethnic media (print, tv and/or radio).
  • Standard inclusion on Fairplex’s online event calendars, updated regularly.
  • Standard inclusion in monthly calendar alerts sent to the local media outlets (includes LA, OC, Riverside and San Bernardino publications, TV and radio news desks – general and ethnic media).
  • Standard posting update to third-party online “Things To Do” event calendars such as Events Crazy, Eventful, Events.org, Yahoo calendar, etc.
  • Standard inclusion in LACF’s issued media alerts (sent out week of event when applicable).

Paid Advertising

  • TV: Broadcast & Cable
  • Radio: Music and talk format and internet radio
  • Print: LA Times, OC Register, Los Angeles Newspaper Group and dozens of ethnic & lifestyle papers
  • Flight Dates: Aug. 15-Sept. 29
  • Reach: LA DMA, Inland Empire and Orange County
2014 LACF
Aug. 29 – Sept. 28, 2014
Hours

Opening Weekend
  1. Friday, Aug. 29 – 3 p.m.-Midnight
  2. Saturday, Aug. 30 – 10 a.m.-Midnight
  3. Sunday, Aug. 31 – 10 a.m.-Midnight
  4. Monday, Sept. 1, Labor Day – 10 a.m.-10 p.m.

    1. CLOSED Mondays and Tuesdays
    2. CLOSED Wednesday, Sept. 3rd
Sept. 4-28
  1. Wednesdays – Noon-10 p.m.
  2. Thursdays – Noon-11 p.m.
  3. Fridays – Noon-Midnight
  4. Saturdays – 10 a.m.-Midnight
  5. Sundays – 10 a.m.-10 p.m.

 

Address
      1. 1101 West McKinley Ave.
      2. Fairplex, CA 91768
      3. Get Driving Directions
      1. Phone: (909) 865-4055
      2. Email: zammit@fairplex.com

Sponsorship Elements

Whether your goal is to increase sales or create a buzz about your brand, the Los Angeles County Fair team will create a customized sponsorship program to maximize your return on investment.

Sponsorship Opportunities

  • Premium exhibit space for one-on-one interaction with Fair guests
  • Brand integration with Fair attraction or program
  • Category exclusivity
  • Activation at retail level
  • Inclusion in advertising, promotion and public relations campaigns
  • Online & mobile app advertising
  • Social media
  • High profile signage
  • Charitable overlay or community partnership
  • Hospitality

Sponsorship opportunities begin at $50,000.

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Wells Fargo Bank Branded Photo Prop

Wells Fargo Bank promoted their hash tag and brand to thousands of Fair guests through a customized, interactive photo prop.

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Toyota Corolla Giveaway

Toyota awarded a 2014 Corolla to one lucky Fair guest who entered to win.

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Circus Circus Las Vegas Parade Float

Circus Circus Las Vegas promotion included sponsorship of circus attraction and parade float.

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Farmer Boys Restaurants® Food & Beverage Stand

Farmer Boys Restaurants® served their food to the Fair and offered a bounce-back coupon with purchase, to their over 70 restaurants throughout California.

2014 LACF
Aug. 29 – Sept. 28, 2014
Hours

Opening Weekend
  1. Friday, Aug. 29 – 3 p.m.-Midnight
  2. Saturday, Aug. 30 – 10 a.m.-Midnight
  3. Sunday, Aug. 31 – 10 a.m.-Midnight
  4. Monday, Sept. 1, Labor Day – 10 a.m.-10 p.m.

    1. CLOSED Mondays and Tuesdays
    2. CLOSED Wednesday, Sept. 3rd
Sept. 4-28
  1. Wednesdays – Noon-10 p.m.
  2. Thursdays – Noon-11 p.m.
  3. Fridays – Noon-Midnight
  4. Saturdays – 10 a.m.-Midnight
  5. Sundays – 10 a.m.-10 p.m.

 

Address
      1. 1101 West McKinley Ave.
      2. Fairplex, CA 91768
      3. Get Driving Directions
      1. Phone: (909) 865-4055
      2. Email: zammit@fairplex.com

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Onsite Activation Successes

Maria’s Italian Kitchen ran a contest on our page in 2012 to create the perfect pasta dish.  The winner’s dish was the #1 item sold during the Los Angeles County Fair. A similar campaign was run for the 2013 season. We partnered with Ray Cammack Shows (RCS) in 2013 for weekly giveaways throughout the Fair, increasing the number of fans and engagement levels of RCS and Los Angeles County Fair social media. Giveaway posts reached thousands of people and garnered hundreds of likes, shares and fan interaction on Facebook. Other sponsorship campaigns included Wells Fargo, Circus Circus Las Vegas and Groupon. Each campaign had a call to action that involved hands-on activities at the Fair.

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2013 Los Angeles County Fair Facebook Stats

Information taken from Facebook insights page for the Los Angeles County Fair fairprofile_online2

2014 LACF
Aug. 29 – Sept. 28, 2014
Hours

Opening Weekend
  1. Friday, Aug. 29 – 3 p.m.-Midnight
  2. Saturday, Aug. 30 – 10 a.m.-Midnight
  3. Sunday, Aug. 31 – 10 a.m.-Midnight
  4. Monday, Sept. 1, Labor Day – 10 a.m.-10 p.m.

    1. CLOSED Mondays and Tuesdays
    2. CLOSED Wednesday, Sept. 3rd
Sept. 4-28
  1. Wednesdays – Noon-10 p.m.
  2. Thursdays – Noon-11 p.m.
  3. Fridays – Noon-Midnight
  4. Saturdays – 10 a.m.-Midnight
  5. Sundays – 10 a.m.-10 p.m.

 

Address
      1. 1101 West McKinley Ave.
      2. Fairplex, CA 91768
      3. Get Driving Directions
      1. Phone: (909) 865-4055
      2. Email: zammit@fairplex.com