Marketing objectives:

• Drive foot traffic to the 230 Southern California locations
• Generate incremental sales at the store level
• Increase community involvement
• Teach children healthy eating habits

Results:

• Ralphs sold 140,000 discounted Fair tickets and witnessed an • increase in foot traffic in September
• Ralphs was the proud sponsor of the Fair’s Food Drive Fridays collecting 85,000
• Ralphs-branded, non-perishable food items. The food was donated to Los Angeles Regional Food Bank, making it the largest single event food drive in the L.A. Region